We act as an advisor, not a broker.
Groce, Rose & Moore, LLC maintains a dedicated Private Credit Advisory platform focused on advising privately owned and sponsor-backed companies in securing non-dilutive capital across the full spectrum of debt markets.
We specialize in structuring and executing financing solutions for SaaS, e-commerce, fintech, lendtech, and technology-enabled service businesses, where revenue visibility, scalability, and capital efficiency drive financing outcomes. Through strategic alliances and lender collaborations, we now have access to 350+ commercial lenders for about every type of financial need.
Our platform combines institutional underwriting discipline with a highly targeted market approach, positioning each transaction to create lender competition, optimize pricing and structure, and deliver certainty of execution. We act as an extension of management teams and sponsors, providing hands-on advisory support from initial underwriting through closing.
We maintain a specialized focus on high-growth and recurring revenue business models where traditional bank financing is often insufficient or unavailable.
Non-dilutive term loan capital designed for high-growth companies.
Primarily used to extend runway, accelerate growth, or bridge to profitability or a future equity round.
Credit facilities underwritten against contracted recurring revenue rather than EBITDA.
This is a core financing solution for SaaS and subscription-based businesses.
Flexible capital repaid as a percentage of revenue.
Commonly used for marketing spend, customer acquisition, and short-duration growth initiatives.
In addition to growth financing, we provide access to the full capital stack.
Underwritten based on EBITDA, cash flow, and enterprise value.
Designed for companies with strong asset bases requiring working capital flexibility.
Used in more complex or transitional capital structures.
Supporting fintech and lending platforms in scaling originations.
We concentrate on sectors where capital can be structured around revenue, assets, or scalable business models.
Primary fit for ARR lending, venture debt, and growth capital.
Common financing includes revenue-based financing, working capital lines, and hybrid structures.
Typically financed through cash flow loans, recurring revenue structures, and hybrid credit solutions.
Often utilize venture debt, structured credit, and platform-level financing.
Financed through warehouse lines, forward flow agreements, and securitization strategies.
$5 million to $150 million+, with the ability to scale beyond depending on lender appetite and structure.
Each engagement is structured through a disciplined process:
This approach ensures optimal alignment between borrower objectives and market conditions.
Relationships across commercial banks, private credit funds, venture lenders, finance companies, and specialty capital providers.
Deep experience structuring and negotiating complex credit facilities across industries and capital structures.
Ability to create competitive tension among lenders, improving pricing, capacity, and flexibility.
Hands-on involvement throughout the entire financing process.
Success-based structure aligned with client outcomes and transaction completion.
Our Private Credit Advisory Group provides full lifecycle support:
We maintain active relationships across the full credit landscape, enabling us to deliver tailored, institutional-quality financing solutions aligned with each client's strategic objective.
Director, Private Credit Advisory
Director, Private Credit Advisory
